Who we are
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5 Companies, each of them specialized in a niche of the pressure water market. The most inovative solution now present on the market.
Our Mission[back to top]
Since its inception, Idrobase’s mission has literally been: “We are changing the rules of the pressure water market”. Considering the fact that Idrobase is a small company operating in a market of giants, this affirmation may sound heavy handed and foolish to the majority. The facts and figures reported below, prove however, that sometimes having a forward and innovative outlook can move you from being the follower to the one being followed, irrespective of the size of your company. Thanks to innovative strategies and solutions, it is possible to change status quo of a market, that of water in pressure, which is somehow longing fornovelties and new opportunities.
Our History[back to top]
Idrobase Srl
was founded in 1986. This resulted from the merger of the individual concerns of Bruno Ferrarese, who owned a commercial business selling high pressure washers, and Bruno Gazzignato, whose company dealt with their repair. As a direct consequence of the merger, the new company was given storehouses and service vans.
The new business truly started when it purchased the branch of a large foreign company. Initially, the areas in which Idrobase Srl operated were Padova, Venice and Rovigo.
Although the company set up remained unchanged, the business gradually increased its turnover and continuously set new and more ambitious goals for its development.
[Our premises]
Idrobase has developed its role as distributor and manufacturer of high pressure washers, spare parts, components and vapour apparatus. Yesterday’s clients were end users of its equipment, whereas today they are manufacturers and distributors. Areas of operation gradually increased, and now the company has areas of interest throughout the world.
The Companies[back to top]
Idrobase Srl
was founded in 1986
Idrobase produces innovative, professional high pressure washers. In our company we take for granted that relationship between quality/price is the better we can get. We focus our attention on aspects such as: the reliability in time, handy products easy to operate, reduction of maintenance, health and comfort of the operator of our high pressure washers, reduction of washing times, practicalness of maintenance, environmental impact during and after the life of product, resourses conservation.
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Idrobase manufactures high pressure washers (machines which works with water at high pressure: 100-300 bar, with hot or cold water).
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Our products and solutions are adopted by all those businesses that need to wash their apparatus,equipment, surfaces etc... Such users include: shipyards, food industries, public bodies, farms, livestock farmers, engineering industries, haulage companies etc...
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Idrotech Srl
was founded in 1995
Idrotech was the natural development of the industrial division of Idrobase. In order to meet the specific needs of some customers, even more accurately, a new company was set up. Idrotech’s structure is the same as that of Idrobase. Idrotech produce fog systems for humidification, dust suppression, disinfection and cooling. Our mission is “one client one market”, or, customized solutions.
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Idrotech manufactures Fog systems: a pump, pressurized water at 60÷120 bar, and spray atomized water into the air through nozzles.
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Our customers are livestock farmers (cooling and disinfection), civic amenity sites and manufacturers which produce odorous smells as a side effect of production (odour neutralization), mines, industrial yards (dust suppression), external public environments (cooling), etc...
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Club dei Riparatori
was founded in 1997
This division of Idrobase manufacture spare parts and components for repairing high pressure washers. Club dei Riparatori has broken up the monopoly of the manufacturers in the area of spare parts for high pressure washers. Today, the customer can choose whether to buy from the manufacturer, or from Club dei Riparatori. Doing so, prices and delivery times are kept and the quality of repairs are improved. Our mission is: “to provide all that is necessary for the repair of any kind of high pressure washer in the world”.
Club dei Riparatori manufactures spare parts and components for high pressure washers.
Our customers are manufacturers and repairers of such products.
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HydroEast
was founded in 2004
This is a daughter company of Idrobase with capital partners by Idrobase. In China it makes components to manufacture high pressure washers, 35% of which ends up in the United States market, 35% in China and 30% imported into Italy by Idrobase. Of this 30%, 40% is used to make Idrobase high pressure washers and Idrotech fog systems. The remaining 60% is resold by Club dei Riparatori to repairers throughout the world. A minor detail: we have NOT transferred production, or part of it, to China. There we have set up a new concern, supporting know-how, planning and distribution in Italy.
HydroEast manufacturers components for high pressure washers.
HydroEast customers are manufacturers and distributors of high pressure washers.
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Perfect Cool
was founded in 2005
In 2005 we entered Perfect Cool’s capital. Perfect Cool was a distributor of fogging systems: we acquired skills, distribution, know-how, knowledge of the market in the hottest countries, where we wish to build on the distribution of one of our emerging products: fogging systems for public sector.
We transform hottest days into pleasure occasions.
Some of the applications of our products are: houses, gardens, hotels, restaurants, bars, pubs, swimming pools etc.
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More Information[back to top]
Team game
Idrobase, Idrotech, Club dei Riparatori, HydroEast, Perfect Cool: five businesses, each working in a specific area. Together they form a complete solution in the market for high pressure water, complementing and supporting each other.
Organization
All five businesses have their headquarters in the one building in Borgoricco, Padova. Production, managing deliveries, supply of stock, research into new products, research and development and administration are common values. Sales and marketing are carried out separately. Each of the four businesses has its own offices and dedicated staff, its own marketing support and its own internet site.
The Team
We prefer to develop our staff, investing in them by taking on young people, fresh from university or school. We pass the firm’s objectives and the more delicate tasks on to them. For this reason, new staff are employed directly by the managers concerned. The same people who must pass on to the new employees the firm’s objectives, methods and procedures, and share with them the daily workload.
The firm’s motto, which encourages and motivates the staff is written on a piece of paper on the wall of the “solutions area” office and reads: “the worst crime of all is not failing, it is not trying”
In this way we have formed a motivated and cohesive group of people which supports one another and self improves day after day. This is why after a few years of development, our staff are able to successfully take on roles involving considerable responsibility.
The sales manager is 34 years old, her colleague in 32, the purchasing manager is 34, the storehouse manager is 30, while the internet support manager is 39.
Reasons for success
When Idrobase advertises its products on the world market, no intermediaries are used. Sales agents, area managers, inspectors, (normally variable cost) are substituted by Idrobase’s own staff (fix cost). In the world of high pressure washers, where the agents are middle aged men with a substantial technical knowledge of the product, we rely on a young Team which looks upon the female component ( six female language graduates, with no specific technical training).
Compared with tradition, this female component is the most different. Throughout the world, we are the only company in our field that has handed distribution over entirely to women. What is interesting is that our clients, whom are mostly men, describe this service as better than that provided by the traditional male seller of technical products.
To support our sales effort, we have five business to business e-commerce sites (http://www.idrobase.com,
http://www.sparesclub.com,
http://www.idrotech.com,
http://www.perfectcool.it
and
http://hydroeast.cn) and a website giving general information on managing, repairing, and manufacturing our machines (http://www.allforclean.com). Our dealers are on our websites.
Contact with our most important customers and suppliers is managed through one-2-one videoconference.
30% of our customers pay by credit card, making us the only business in our field in Europe which uses this effective method to manage payments coming from abroad. Payment by this method is faster and more secure than the standard credit letter or up front payment by bank transfer.
Marketing and research into new products, markets and sub-suppliers is based on the systematic use of non invasive telemarketing. It is through telemarketing that we continuously conduct studies in order to monitor changes and trends in the market. This also allows us to verify on a regular basis the level of satisfaction of our customers and how attractive our old and new products and solutions are.
Zoning (Italian and foreign headquaters and branches)
Idrobase, its
Club dei Riparatori
division,
Idrotech
and
Perfect Cool
are situated in a new industrial building of 4.000 m², with offices 700 m² together in length.
Hydroeast
in China is situated in a building of 1000 m² in size in the city of Xinchang, around 250 km south of Shanghai.
Idrobase’s representative office is open since June 2006 in a brand new building in Shanghai’s city centre.
Accounts / turnover
Turnover, and more importantly company performance, reflect the company’s health.
The total turnover of 2008 is around 6.6 millions euros.
Export markets: products/services
We export to more than 65 developed and developing countries throughout the world, from China to the USA and from Norway to Argentina.
Share of exports as a percentage of total production
76%
Distribution strategy
The key to success, in our opinion, is reinforcing our brand name, distributing our products in far away countries through sales outlets directly controlled by us. By using our marketing and strategic supports, these sales outlets will propose our products and solutions to the customer (manufacturers, dealers, repairers of high pressure washers and fogging systems). Working alone in various countries however is difficult, which is why we have decided to invest in the capital stock of other companies. We have joined in consortium with both manufacturers and distributors, joining forces with other players in the market.
Consortium
Idrobase is a member of a consortium of small and medium sized entrepreneurs:
Italian Cleaning Manufacturers Team, a consortium founded in 2004 and which is composed of 9 manufacturers of industrial cleaning equipment. The firms are not in competition with one another and the aim of the consortium is to promote the products of its members in developing countries.
Positive factors
Our way of approaching the market allows us:
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to sell our products / solutions at a price which is on average10-25% lower than our competitors’ products
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to supply our customers with products and solutions which are at least as high quality as our strongest competitors’
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to send out 95% of orders within 3 days from the date the order was placed
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to enter the market with new products and solutions 6 months to 2 years in advance of our competitors and therefore to provide a winning solution in the market place.
via Dell'Industria 25
35010 Borgoricco (PD)
ITALY
VAT number: 02030820282
Tel.: +39 049 9335903 r.a.
FAX: +39 049 9335922
Email:
idrobase@idrobase.com
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